Hadar Bar Noy // Cherry on top

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In the 1950s after World War II, an economic boom began in the United States and many advertising agencies were opened. Along with this phenomenon, the woman who worked during the war returns to being a housewife. The thing that stands out most in the advertisements from that time is the use of a woman. The woman sells the product, advertises the product, uses the product, and is the product herself.

Although many years have passed since the 1950s, objectification of women is still more relevant than ever and continues to occur in advertisements and many other areas. Personally, as a woman in the modern world, it’s important to me to raise awareness of this issue, especially in a time that’s considered egalitarian and enlightened.

My collection style is "Art to Wear", which intensifies the exaggeration for the sake of snickering. The project draws inspiration from the food and baking world, where the process of creating the collection is similar to experimental cooking - using unconventional materials and working with accessories such as a piping bag and a rolling pin. I chose to focus on the "joyful" colors of the 1950s - red, pink and white, and created fluidity and disruptions to emphasize what is hidden beneath the perfect appearance of the housewife, as they tried to portray in the advertisements.

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Mail: hadarbarnoy1@gmail.com Tel: +972-508951417

Instagram: https://www.instagram.com/hadarbarnoy/

Linkedin: Hadar Bar Noy